New video by GaryVee on YouTube
You are Treating Your Brand the Wrong Way | Interview with Nicola Mendelsohn
While in Cannes, Gary sat down with Vice President of Facebook and Instagram for Europe, the Middle East, and Africa, Nicola Mendelsohn. During the conversation, they talk about the biggest mistake of many brands being that they only have one voice for all the different audiences they try to reach. He emphasizes the importance of having multiple voices that are authentic for your brand so you can reach and resonate with different audiences more effectively. This humanizes the brand and makes it easier for people to associate with it. Follow Nicola on these platforms: Facebook: https://ift.tt/2zpw0Ip LinkedIn: https://ift.tt/30Xp0vM Instagram: https://ift.tt/2LPKtmJ Twitter: https://twitter.com/nicolamen TIMESTAMPS: 00:55 - What does brand authenticity mean to you? 3:50 - Which brands are communicating well? 5:00 - Are there stages where creativity and authenticity matter more? 6:20 - What is one piece of advice you would give to a small business trying to find its voice? 9:00 - What are your favorite platforms? 9:50 - How do your personal social profiles help you bring value to big businesses? 12:25 - What are some of the next big trends? 13:45 - Facebook rapid-fire Q&A — Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;) — My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT My new K-Swiss sneaker: https://garyvee.com/GV004 — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber. VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise and is a longtime Well Member of Charity: Water. — GaryVee Highlights on YouTube: http://garyvee.com/Highlights Instagram: http://garyvee.com/Instagram Podcast: http://garyvee.com/audioexperience LinkedIn: http://garyvee.com/LinkedIn Twitter: https://garyvee.com/Twitter Facebook: http://garyvee.com/GaryVeeFacebook Snapchat: http://garyvee.com/Snapchat Website: https://ift.tt/gMQtLK TikTok: http://garyvee.com/TikTok Weekly playlist: http://garyvee.com/m2mall GaryVee 365 Alexa skill: http://garyvee.com/garyvee365 — Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP
View on YouTube
While in Cannes, Gary sat down with Vice President of Facebook and Instagram for Europe, the Middle East, and Africa, Nicola Mendelsohn. During the conversation, they talk about the biggest mistake of many brands being that they only have one voice for all the different audiences they try to reach. He emphasizes the importance of having multiple voices that are authentic for your brand so you can reach and resonate with different audiences more effectively. This humanizes the brand and makes it easier for people to associate with it. Follow Nicola on these platforms: Facebook: https://ift.tt/2zpw0Ip LinkedIn: https://ift.tt/30Xp0vM Instagram: https://ift.tt/2LPKtmJ Twitter: https://twitter.com/nicolamen TIMESTAMPS: 00:55 - What does brand authenticity mean to you? 3:50 - Which brands are communicating well? 5:00 - Are there stages where creativity and authenticity matter more? 6:20 - What is one piece of advice you would give to a small business trying to find its voice? 9:00 - What are your favorite platforms? 9:50 - How do your personal social profiles help you bring value to big businesses? 12:25 - What are some of the next big trends? 13:45 - Facebook rapid-fire Q&A — Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;) — My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT My new K-Swiss sneaker: https://garyvee.com/GV004 — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber. VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise and is a longtime Well Member of Charity: Water. — GaryVee Highlights on YouTube: http://garyvee.com/Highlights Instagram: http://garyvee.com/Instagram Podcast: http://garyvee.com/audioexperience LinkedIn: http://garyvee.com/LinkedIn Twitter: https://garyvee.com/Twitter Facebook: http://garyvee.com/GaryVeeFacebook Snapchat: http://garyvee.com/Snapchat Website: https://ift.tt/gMQtLK TikTok: http://garyvee.com/TikTok Weekly playlist: http://garyvee.com/m2mall GaryVee 365 Alexa skill: http://garyvee.com/garyvee365 — Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP
View on YouTube
Comments
Post a Comment