How Tom Uses Identity to Drive Behavior: $400,000,000 in Revenue he's an interesting character and undoubtably successful, enjoy the latest installment from tai lopez

“We fall in love with people and things that remind them of themselves” - Tai Lopez

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What you believe about your own identity will drive your behavior. This is why, if you give yourself the identity of a learner, of the best and fastest learner in any room, and really convince yourself that that truly is your identity, your behavior will follow and you actually will become that learner.

This is an important truth: Identity drives behavior. So be purposeful about what you set as your identity! Our identities are not set in stone. Instead, they are defined by us. Too many people allow other people to define their identity, when it is yours to define!

Learn how to do all of this, to truly define what you want your identity to be, on today’s episode of The Tai Lopez Show!

Don’t forget, you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!

“Throw out the idea that there are limits to what you can learn” - Tai Lopez

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Points to Keep In Mind
  • We fall in love with people and things that remind them of themselves
  • Marketing has to vibe with what people already believe
  • Start in Marketing with people who already have a similar view to yours. Then, in the coming years, you can expand to evangelize from there
  • Throw out the idea that there are limits to what you can learn
  • Behavior is driven by identity, to make your identity never to back down from a problem
  • While the vast majority of knowledge is unknown to you at the moment, change your mindset to one that understand that almost any of it can be known and understood
  • Don’t invest time and energy into inventing the whole. Instead, have mentors!


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