New video by Evan Carmichael on YouTube
The Content Strategy to Win Big Clients and Close Million Dollar Deals! ✎ Get free access to our vault of PDF summaries for every YouTube video here: https://ift.tt/2ORMGhV ✎ Check out my NEWEST video: https://goo.gl/E0eE6m ✎ In this coaching session, I work with Chad Carden, founder of The Carden Group, who has spent over two decades helping leaders transform culture and performance inside large organizations. Chad realized that while his leadership training programs were powerful, his YouTube content wasn’t reaching the executives and VPs who actually make the hiring decisions. Together, we map out how to target the right audience, shift the message toward what decision makers care about, and turn YouTube into a business development tool, not just a platform for views. ✎ We break down the difference between content for the masses and content for conversion. Instead of chasing numbers, Chad learns how to create videos that directly address the concerns of executives—why their teams u...