Dan Lok on YouTube

The $1,000-Per-Hour Content Rule #shorts
For every $1,000 you want someone to spend with you, they need about an hour of your content first. A few short videos, a podcast episode, an article, it adds up. Once someone has consumed enough, you stop selling and they start deciding. Most business owners never get there because they simply haven't published enough for anyone to judge them by. How many hours of content would someone need to consume before they'd trust you with real money?


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