Dan Lok on YouTube

Just Because It Works Doesn't Mean You Should Do It
Good ad data feels like permission. It isn't. A lead magnet can tell you exactly what gets clicks in a niche, and that still doesn't mean you should go all in on it. The real question is whether you enjoy the work, whether you can actually help that market win, and how crowded the field already is. What's something that's working for you right now that you know you shouldn't keep chasing?


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